2021 & Digital contents: Part 1

Digital Content is information: which can also be summarised as the sum of fresh, readable, relevant, and useful information for a reader on your digital media platform. And as with anything in the digital world, it has to look good too, in an easily digestible way.

The world of content has never been so dynamic, the way it is today. The year 2020 was indeed a year of solidarity and isolation, where the consumption of digital contents spiked manifolds. Lets take a look on some highlights, about the patterns of consumption and usage of digital media contents.

Research by Global WebIndex in 2020 says that

Social media users are now spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps.”

Some major changes in the uses of digital media platforms, that dominated the year 2020, and likely to grow fast in the precursor era.

To educate

Digital media has changed the way we look at imparting mainstream education to student across the globe. Since 2020, there is a significant shift n the usage rate of video conferencing platforms in delivering quick and essential information to the students by teacher.

To convert

people has mastered the usage of digital media in conversion process, may it be any government guidelines or any companies product or services, digital media has been a big hit in the process. Content that is more often not rational rather than emotional as you will need a decision-making brain when considering what a conversion piece has to offer you.

To entertain-

Since 2020, the COVID-19 pandemic has been accelerating structural challenges and trends that have long faced the media and entertainment (M&E) industry. to include more and more contents, in platforms like OTT and other video streaming platforms. The hunger for content consumption has increased manifolds, and also the variety of desirable content. This has become a major challenge for content creators around the world.

Some content consumptions statistics are listed as follows.

· By 2020, 80% of content consumed online will be video. By 2021 it increases to 85%

· 1.9 billion people are on youtube, watching 1 billion videos daily. That’s 32min/day average

· 81% of Facebook users are also on youtube.

· Facebook and Instagram have shifted from a content broadcast focus to emphasizing connection and interaction, while also favoring video and stories

And yet:

· Only 38% of marketers use Instagram stories, and fewer use video there

· Only 49% use Facebook live video

· Only 57% use Youtube

· In 2018 there were only 300 creators of video on LinkedIn.

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